THE PEOPLE  

The people behind iLivestock

Ewen Wardman – CEO & Co-Founder

Ewen leads with a passion for improving livestock farming through smart technology. With experience in EID and RFID systems worldwide, he started the business to bring practical, innovative solutions to farmers.

Jamie Pugh – COO & Co-Founder

Jamie runs operations and service delivery. With a background in digital healthcare projects, he ensures iLivestock delivers tools that genuinely support farmers and work in real-world conditions.

Ian Jones – Head of Sales UK

Ian has decades of experience in livestock identification, having worked at Allflex and IGER. He knows the industry inside out and supports UK farmers in finding the right tech to suit their systems.

Sarah Pennington – Account Manager South England

Sarah runs her own flock and uses iLivestock daily. With a background in farming and retail, she helps farmers across the South get to grips with the software in a down-to-earth, relatable way.

Zoe Steel – Account Manager Scotland

Zoe studied Applied Animal Science and has a strong background in husbandry and agri customer service. She supports Scottish farmers in using iLivestock tools to make everyday tasks easier.

Ella Roberts – Account Manager North Wales & Shropshire

Ella, with a degree in Agri-Business, has worked in livestock analysis and dairy. She combines practical experience and technical insight to help farmers get the most from iLivestock.

Georgia Foster – International Account Manager

Originally from a sheep and beef farm in New Zealand, Georgia has worked across the UK and abroad in agri-tech and livestock management. She supports farmers locally and internationally.

Gabbi Duvall – Head of Customer Success

Gabbi has over 15 years’ experience in SaaS and farm software. She’s passionate about helping farmers simplify their workload and get real value from digital tools.

Anne Wellenberg – Product Owner

Anne has a background in animal husbandry and product development. She bridges the gap between farmers’ needs and the tech team, making sure the product stays practical and farmer-focused.

Yoni van Breukelen – Head of Marketing & Communications

Yoni leads communications and marketing, helping tell iLivestock’s story clearly and usefully. With experience in agri-tech innovation, she understands the challenges farmers face and how to reach them.

Sara Pugh - Head of Operations

Sara manages delivery and day-to-day operations. With a background in finance and project management, she works with farming organisations and clients to ensure smooth service and solid support.

Lorna Mackenzie – Operational Assistant

Raised on a farm in Fife, Lorna combines a science background with hands-on agricultural knowledge. She supports the operations team and brings energy, versatility, and a practical mindset.

Stacey Gibson – Technical Project Manager

Stacey manages tech projects across web, mobile, and hardware. With a background in quality assurance, she focuses on building reliable tools that genuinely make life easier for farmers.

Steven Segaud – QA Tester

Steven ensures everything works before it reaches the user. Formerly a music teacher, he now applies his eye for detail to software testing and quality control at iLivestock.

Stephen Alexander – Head of Engineering

Stephen oversees development of the iLivestock platform. He’s worked on major apps like BBC Scotland and now focuses on features that integrate with farming equipment and daily routines.

Jules Coynel – Senior iOS Engineer

Jules builds iLivestock’s iPhone app. With experience developing apps for John Lewis and O2, he brings strong Apple expertise to tools designed for the farm.

Kenneth Stewart – Mobile Engineer

Kenneth specialises in Android development. With a background in QA and experience working globally, he brings fresh thinking to iLivestock’s mobile products.

Stephen Bradley – Full-stack Engineer

Stephen started in architecture before moving into software development. He now works across both frontend and backend, combining his eye for design with a passion for practical farm tech.