Sarah Pennington – Account Manager South England

Sarah runs her own flock and uses iLivestock daily. With a background in farming and retail, she helps farmers across the South get to grips with the software in a down-to-earth, relatable way.

Zoe Steel – Account Manager Scotland

Zoe studied Applied Animal Science and has a strong background in husbandry and agri customer service. She supports Scottish farmers in using iLivestock tools to make everyday tasks easier.

Ella Roberts – Account Manager North Wales & Shropshire

Ella, with a degree in Agri-Business, has worked in livestock analysis and dairy. She combines practical experience and technical insight to help farmers get the most from iLivestock.

Ian Jones – Head of Sales UK

Ian has decades of experience in livestock identification, having worked at Allflex and IGER. He knows the industry inside out and supports UK farmers in finding the right tech to suit their systems.

Sarah Pennington

Account Manager South England

Sarah runs her own flock and uses iLivestock daily. With a background in farming and retail, she helps farmers across the South get to grips with the software in a down-to-earth, relatable way.

Zoe Steel

Account Manager Scotland

Zoe studied Applied Animal Science and has a strong background in husbandry and agri customer service. She supports Scottish farmers in using iLivestock tools to make everyday tasks easier.

Ella Roberts

Account Manager North Wales & Shropshire

Ella, with a degree in Agri-Business, has worked in livestock analysis and dairy. She combines practical experience and technical insight to help farmers get the most from iLivestock.

Ian Jones

Head of Sales UK

Ian has decades of experience in livestock identification, having worked at Allflex and IGER. He knows the industry inside out and supports UK farmers in finding the right tech to suit their systems.