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  FARMER STORY  

Irene Steel

Powblack Farm, Stirling, U.K.

Irene Steel, a pedigree sheep and cattle breeder dedicated to producing top-quality stock.

With a sharp eye and years of experience, Irene’s always relied on instinct to manage her flock. But as her ambition as a breeder grows, she needed a smarter, simpler way to keep track of performance, breeding, and treatments. Without losing the details that mattered and made all the difference when show season comes around.
Irene-Arrow

 

  FARMER STORY  

Irene Steel

Powblack Farm, Stirling, U.K.

Irene Steel, a pedigree sheep and cattle breeder dedicated to producing top-quality stock.

That’s where iLivestock came in. With a sharp eye and years of experience, Irene’s always relied on instinct to manage her flock. But as her ambition as a breeder grows, she needed a smarter, simpler way to keep track of performance, breeding, and treatments. Without losing the details that mattered and made all the difference when show season comes around.
Irene-Arrow
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From Memory to Measurable

Up until recently, Irene ran everything by eye. Breeding notes, weights, treatments. It was all in her head or scribbled down somewhere. But as she says, “that’s when things get lost, from pen to office.”

Switching to iLivestock gave her a way to capture it all on the spot, no more lost notes, no more guesswork. Just a few taps on the phone and it’s all saved.

Smarter Breeding with Real Data

When you’re breeding pedigrees, decisions today shape your flock for years. With iLivestock, Irene can now track performance, record multiple sires, and spot the standouts early whether for the show ring or the breeding pen.

“It’s made me change how I think about breeding,” she says. “Now I can see what’s working, not just guess at it.”

iLivestock has changed how I farm. Less paperwork, better decisions, and real insight that helps me breed smarter and spot problems before they escalate.

Spotting Problems Sooner

Last winter, Irene’s lambs weren’t thriving. Something felt off but she couldn’t put her finger on it. So she ran them over the scales.

That’s when the app showed the weight gains had flattened. Turned out it was coccidiosis. A quick drench, and the lambs bounced back. “If we hadn’t weighed them, we wouldn’t have known in time,” she says.

 

Built for Real Farming Life

For Irene, it’s not about fancy tech, it’s about kit that makes life easier. Recording medicines is simple with the app’s QR scanner, and having everything in one place helps her focus on her animals, not her desk.

“Today’s farming needs smart thinking, and iLivestock helps me do that"

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